Our Mission

“To become the UK’s leader for competitive FIFA providing a total FIFA experience for all levels of players across all platforms. We will be driven by our community’s desires and committed to providing them with excellence through simplicity.”

  • Provide a home for FIFA players of all ability.
  • Promote FIFA esports in the UK by providing tournaments from grass roots right through to pro.
  • Give talented players a better way to monetise their skills.
  • Deliver great FIFA entertainment.


Dave WittsDirector
Dave founded Sweetpatch TV (formerly in September 1999 and has been an active member of the FIFA scene since then.

Progressing the site from originally providing the FIFA-MRA patching tool to delivering top quality online FIFA tournaments plus offline tournaments at all the headline events around the UK including partnerships with Multiplay, EGL, ESL and Gfinity.

He really sees this new project as a FIFA marriage made in heaven as 3 of the best UK FIFA ambassadors come together to provide the FIFA players with exactly what they want to bring maximum fun and enjoyment to their FIFA game playing.

Craig ColeDirector
Craig founded UltimateFIFA in 2010 and has been an active member of the FIFA community for over 6 years providing news content and tutorials.

One of the first Chartered Members of the Chartered Institute of Securities and Investment he puts his 13 years investment management experience to good use in the Ultimate Team market.

Boasting a number of historic FIFA tournament wins and rank 1 finishes for two different Pro Clubs in FIFA’s 11 and 12 he’s an Evertonian who ironically lives on former glories much like a Liverpudlian.

Kelley LewisTechnical Director
Co-founding FVPA and iFVPA, Kelley’s been involved in the EA Sports FIFA Community for over 8 years.

During this time he ran online multiplayer community Forums/Events getting very excited about Pro Clubs and the possibilities it brings.

He’s picked up some unbelievable technical web skills and enjoyed developing himself and the community.

He’s really pleased to be involved in this project and to be working alongside some of EA SPORTS FIFA community’s most committed ambassadors!

Nidge MorrisonTournament Director
Nidge’s passion for football lead him to getting involved in a project starting from scratch, a online gaming PC FIFA League back in 2003. Starting with only a few players that eventually lead to joining one of the biggest UK FIFA community sites, Sweetpatch.TV.

He has vast experience administering communities, planning, organising & running online FIFA tournaments as well as live LAN events across the UK.

Over the years he’s worked alongside the likes of EA Sports, Virgin Gaming, ESL, Multiplay & EGL.

Nidge is a Liverpool fan who enjoys playing footy and golf & watching boxing/UFC.

Aubs MorrisonCommunity Director
Aubs assisted Nidge in the early days of the PC FIFA Leagues in 2003 before collaborating with the well known Sweetpatch TV, and has worked alongside EA Sports, Virgin Gaming, ESL, Multiplay & EGL.

From running forums, providing PC/console/game support to administrating online and offline/LAN events all over the UK, he’s a key factor in producing successful tournaments.

Bringing in the quality of experience together in this new project, he’s really excited in giving the FIFA community the ultimate gaming experience.

You?FIFA Expert
Think you can add value to our team?

We’re always on the lookout for talented individuals to help us achieve our YOUR ULTIMATE FIFA HQ vision.

Interested? Drop us a message using the contact form below.



Want to help us achieve our Ultimate FIFA Vision? Find out what opportunities are available



Looking to feature YOUR ULTIMATE FIFA HQ or one of our events? Everything you need is right here



Want to sponsor one of our events? Get in touch and find out we can do for you and your brand.



Looking to get involved in the rapidly growing esports scene and make a good return on your investment?



Want  to get in touch? We’d be thrilled to hear from you. Drop us a message using the contact form below and one of our team will get back to you within 24 hours.

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